SAP BRIM as Springboard for Digital Transformation - In Dialogue with Peter Buchmaier
You can look back on more than ten years of SAP BRIM experience in consulting. This is a very long time in our industry. How have the requirements of our customers changed over this period?
During my time as a consultant, I have accompanied projects in various industries, my focus here was the telco industry, but I have also supported customers in the automotive, shipping and finance industries. In many areas I noticed an increase in regulatory requirements: Requirements from supervisory authorities, regulations and laws play an increasingly important role. On the other hand, we are experiencing a change that is being driven by increasing digitalization. They still exist: "classic products", but services that are either offered stand-alone or piggy-backed to classic products are becoming more and more important. Let's take Office as an example: in the past you bought the box with the software, today you have a subscription in the cloud.
A development that is only just beginning, what role does SAP BRIM play?
I see SAP BRIM as a springboard and a driver of digital transformation. BRIM gives you a powerful framework to make a company and its processes fit for the future. The sale of goods remains important, but it is even more important for every company to retain its customers in the long term and meet their needs as optimally as possible. To do this, you have to put the customer at the centre of your actions. Customer-specific prices and products are easy with BRIM - and at the same time we remain as close as possible to the software standard. BRIM achieves a significantly higher degree of automation, both in the processes experienced by the customer and in the downstream back-office processes. Let's now add the keyword "artificial intelligence"... Imagine software that, for example, continuously analyzes your billing processes and reacts independently to changing customer behavior. This makes it clear that we have only just begun the so-called digital transformation.
More and more companies are moving into the cloud. How do you experience this process?
We are currently experiencing this process at first hand on a project. A customer moves almost his entire IT infrastructure to the cloud. Here we see the urgent need for effective provider management. It is something else "with a screwdriver in your hand" to manage your own servers in your own data center or to work together with a large IT service provider. However, there are interesting advantages for small and medium-sized companies in particular: There are no direct, high investment costs, the computing power is easier and faster to scale and with SaaS you are always up to date. We often encounter scenarios in which highly standardized and highly automated processes run in an external cloud and a few highly specialized processes run on-premise. The integration of these two worlds has already presented us with one or two challenges...
When will we experience SAP BRIM in the cloud?
BRIM itself is also undergoing a transformation. At the moment, we mainly encounter the on-premise versions in everyday life, but the roadmap of our SAP colleagues is also clearly focused on the cloud. With SAP Subscription Billing and S/4 Hana Cloud for Contract Accounting & Invoicing, there are already very interesting solutions that are constantly being further developed and can be a valuable extension or addition to the BRIM landscape.
Let's come back to your company... You come from and live in Vienna, BRIZO is located in the center of the Rhine-Main area. Why did you choose Neu-Isenburg as your location?
I myself have known the Rhine-Main region and the Rhine-Neckar metropolitan region for many years now, a region in which I felt at home from the very beginning. During a major customer project, Richard Griffith and I decided to found BRIZO. We are impressed by the great economic strength that is developing around the city of Frankfurt from the airport. Many companies based here are going through a phase of transformation, which we support with our expertise. We see ourselves as an international consulting firm with a local focus in the Rhine-Main region. Our teams are made up of both local colleagues from the region and employees from our branches.
Peter Buchmaier is CEO at BRIZO, with 15 years of SAP experience.
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